Last month I gave you my first three secrets to how I boosted my own creativity. I hope you have been taking full advantage of the information. Now I will reveal three more secrets that will bring your creativity up another notch. Are you ready?
Unlearn your creativity blockers. Our parents and teachers taught us what they thought was good for us and what they thought we needed to succeed. And most of the time, they do a great job. However, we live in a society where conformity is valued, and so in preparing us to succeed here, they also imparted lessons that block our creative spirits. So, if you want to boost your creativity, it’s time to unlearn some of these.
1. It’s good to be practical and sensible
Starting from early childhood, most of us have been trained to be sensible and practical. Now it is time to unlearn some of these lessons, especially if you want to become freer in your creativity. When you are working on coming up with a creative new idea, or a creative solution to a problem, you must suspend whatever judgment you have been programmed to make regarding the practicality of the idea until much later. A corollary to this point is to also ignore judgments of others while you are in the process of creating.
Do you wonder if people questioned Edison’s sanity when he started working on the light bulb? What do you think would have happened if Edison paid attention to what others were telling him? I am convinced that Edison himself at times doubted the practicality of his idea. But he didn’t give in to that judgment, and because of that, we are not still sitting here reading by candlelight.
You don’t have to boost your creativity to the level of Edison’s. However, I would not be the least bit surprised if you’ve had some pretty darn good ideas in the past you dropped because you felt they were impractical. Start giving these ideas some time to incubate and see what happens.
2. Be serious and productive
In his book, Roger Von Oech wrote: “If necessity is the mother of invention, play is the father. Use it to fertilize your thinking.” Obviously then, the advice is to allow yourself to play with ideas.
Did you think you were more creative when you were a kid? I certainly thought that of myself. Recall the wonderful games and stories you came up with while playing with friends when you allowed your imagination to run free? It wasn’t hard to be creative then, was it?
I am not a computer game fan, but I have seen examples of some of them, and I believe the images in these games are definitely some of the most creative designs I have ever seen. There is just something about play that sparks our creativity. So, let yourself play with ideas and problems. Don’t ignore the fact that some of the most inventive ideas came from playing around with something and adapting it to a new application. So, take my advice, and spend time playing. You can be serious later.
3. Follow the rules
I am not advocating that you abandon all protocol and act irresponsibly. However, our training to automatically follow rules all the time is detrimental to the creative process.
Have you ever considered that most rules are made up in the first place and that the situation and conditions might have changed so much that certain rules don’t apply anymore? Question your assumptions and the rules you unconsciously apply to your situation and/or challenges and see what happens to your thinking.
What rules did Dell break? What about Google? If the leaders at these companies stuck with the old rules of business, would they be as successful today? So, don’t worry about breaking a few rules when you are focusing on creating something new and exciting.
This installment is focusing on unlearning lessons that block our creativity…be silly, play and break a few rules.

I have professed to be the ultimate left-brained nerd. For years I saw myself as the analytical automaton, sorely lacking in creativity. And creativity is something that I really valued. Think about it – being creative is defined as “having or showing imagination and artistic or intellectual inventiveness.” Who wouldn’t want that quality?
As I am also a professed personal growth addict, I have worked hard on boosting my own creativity. And I am happy to report that I do consider myself much improved in that area. If you can identify with me, don’t despair. It really was not as hard as I thought. How did I do it? Here are some of my secrets to help you get started.
1. Exercise your creative muscle regularly
There have been lots of studies on the human brain and evidence shows that our brains works very much like a muscle, which means that the more we use it, the stronger it becomes. In order to boost your creative muscle, start using it every opportunity you get, especially when it is just for fun.
Here are some things you can do: • Pick up some brain teaser puzzles and work on those • Instead of reading from a book, choose a toy from your children’s collection and make up a story about it at bedtime • Play games that engage the mind such as mah jong or chess • Approach things differently – instead of writing down a list of words, try using pictures or symbols
2. Identify your Creative Environments and Schedule Time There
Do you know where you do your best thinking? For most of us, it is not sitting at our desks. My best ideas come to me in three places: the shower, on my long walks, and in the car. There is something about the isolation and the relaxed state I’m in while engaging in these activities that allow my mind to come up with solutions to problems. So your assignment is to figure out where your best creative environments are and schedule yourself to spend time there.
A word of caution though – once you have identified what these environments are, don’t spoil it for yourself by expecting that you will be doing creative thinking every time you are there. Look for it as a special bonus, like a prize you get when you open up the right bottle of Coke. If I went for a walk specifically because I need some creativity, it doesn’t come as easily. But if I just let my mind wander to whatever it wants to think about, the ideas start to come. Learn to relax into your creativity.
3. Adopt a “the more the merrier” attitude
One of the books that has helped me develop my creative muscle is “A Whack on the Side of the Head” by Roger von Oech. It is a fun little book and I highly recommend it. In it, he talks about the “right answer” and the “second right answer”, and the next right answer. His point is that while we are in school, we are trained that there is only ONE right answer to test questions. And we adopt that same approach to everything else in life.
In order to boost our creativity, we have to remember that there is often more than ONE right answer. So, don’t just stop after you have one answer, keep going and see how many other ones you can come up with. Make it a challenge. It doesn’t matter how outrageous it is. The most significant inventions seemed completely preposterous at the time they were first considered. Don’t start judging when you are in the brainstorming phase. That can come later.
When you start using these suggestions, I think you will notice an improvement in your creative ability, as I have. I must admit that now I really enjoy my creative activities, like writing these articles, brainstorming with clients, and just letting my imagination run wild. And if you stay tuned, I will have a follow up article on this subject as there is much more great information I want to share with you.